Combining the tradition of the National Football League with the pride of ‘The Big Easy’ bore the identity for Super Bowl XLVII held at the Mercedes-Benz Superdome in New Orleans, Louisiana.
From the wrought iron filigree embellishing the historic French Quarter to the conviviality of the many parades and festivals held year-round strongly influenced the flavor and direction of the artwork. NOLA is unlike any other Super Bowl host city, and embodying that spirit allowed the week-long celebration to be that much more a unique and lavish experience.
While working overall as a team, I contributed the mock ticket used in promotional and marketing collateral.
CREATIVE DIRECTOR
Shandon Melvin
ART DIRECTOR
Chris Stackhouse
PHOTOGRAPHER
Esther Nisanova
DESIGNERS
Appolllo Bey
Scott Faries
Andrew Lowe
Simi Mahtani
Brian Yu